The top 20 jobs in digital

The digital industry is a growing field, which offers many job opportunities and attracts an immense amount of talent each year. However, work has become more complex, more fragmented and disrupted by constant change. Competition is fierce and distinctions between different positions and roles are not always clear. Digital jobs develop at an unprecedented rate and can appear or disappear within the course of a few years such that one wonders how to make sense of them. This publication sets out to explain the industry in concrete terms with 60 interviews of professionals offering the reader an inside look at 20 jobs. These individuals explain their day-to-day tasks, their backgrounds and the software and tools they use. They speak to the future of their job and to their opportunities for career development. Collectively, their experiences represent the work of a diverse range of freelancers, employees of start-ups and staff members at companies like AccorHotels, Adobe, Aviva, ASUS, Cathay Capital, Cognizant, Facebook, Google, IBM, Michael Page, SAP, Shopify and more.